Author: Collins Business
Place: India
Publisher: HarperCollins Publishers
Year: 2012
Pages: 211
ISBN: 978-93-5029-149-8
Keyword: Amul India
Classification: 659.154
Shelf: C3R2
Accession No: B1184
Contents: Foreword Introduction The Amul story From the Milkman The Utterl Butterly story Amul’s India What makes the Big B smile Best of Amul- Starstruck Iconic figures, real or imagined I Can’t remember a day Best of Amul- Scam It was a tremendous feeling Satire is a double-edged word Best of Amul- World events What The Wall enjoyed when he was small Sunny bats for Amul Amul is an Indian brand Best of Amul- Timeless Amul The real genius of the Amul campaign Tickling the funny bone The power of two The anatomy of the most loved brand in India Best of Amul- Corridors of power Blacked out Amul has truly been involved The smart-assed little girl So what goes into an Amul ad? The complex process of creativity The life of the dead
Abstract: *Amul’s India* celebrates the iconic Amul advertising campaign, famed for its witty hoardings featuring the beloved polka-dotted Amul girl. Spanning decades, the campaign captures the pulse of contemporary India, reflecting social, political, and cultural moments with humor and insight. This book offers a collection of essays, anecdotes, and classic hoardings, with commentary from writers, public figures, and even subjects of the ads. It reveals behind-the-scenes stories of the campaign’s creation and impact. A must-read for brand enthusiasts, students, or anyone interested in India’s evolving narrative—or simply looking for a fun, nostalgic journey through its popular history.