Author: Pacific Area Travel Association
Place: California
Publisher: Pacific Area Travel Association
Year: 1981
Pages: 52
Subject: Transportation
Sub-Subject: City Infrastructure
Keyword: transportation
Shelf: C7R5
Accession No: B1464
Contents: Acknowledgments Section I: Introduction Section II: Summary of Findings and Recommendations Section III: A General Profile of Far North Queensland and A Definition of the Project Area Section IV: The Tourism Environment in Far North Queensland Section V: Identification and Evaluation of the Market Appeal Section VI: Marketing Problem and opportunities Section VII: Access and Transportation Provisions Section VIII: The Preservation and Conservation of the Heritage of Far North Queensland Section IX: An Examination of Architectural and Planning Considerations Architecture and Design Section X: The Importance of Manpower, Training and Public Awareness
Abstract: This report evaluates Cairns and Far North Queensland’s potential to attract international tourism, highlighting the region’s natural beauty, cultural heritage, and infrastructure. It examines the current tourism environment, identifies key market segments, and explores marketing opportunities for Cairns as a global destination. The report emphasizes the importance of improved accessibility, heritage preservation, and sustainable development. Architectural and planning considerations are addressed to enhance the visitor experience, while recommendations for workforce training and public awareness aim to improve service quality. Ultimately, the report outlines strategies for increasing tourism while preserving the region’s unique assets.