Author: Pacific Area Travel Association
Place: California
Publisher: Pacific Area Travel Association
Year: 1980
Pages: 112
Keyword: Macau Tourism Development
Shelf: C7R5
Accession No: B1463
Contents: Acknowledgments Section I: Introduction Section II: Summary of Findings Section III: Recommendations Section IV: An Urban Design Review of Macau Section V: The Preservation and Conservation of the Heritage of Macau Section VI: Macau Development Opportunities Section VII: Visitor Market Trends and Analysis Section VIII: An Assessment of the Future of Macau Tourism Section IX: Hotel Accommodations Analysis Section X: Guidelines for the Marketing of Macau Distribution of Macau’s Tourist Product Promotion
Abstract: This study examines the evolution of Macau’s tourism, focusing on urban design, heritage preservation, and market trends. It evaluates the city’s tourism infrastructure, identifying opportunities for sustainable growth and enhancing its appeal to diverse visitors. Key areas of analysis include hotel accommodations, the role of heritage, and promotional strategies. The study also looks at future challenges and opportunities for Macau’s tourism sector, offering recommendations on marketing and distribution. Ultimately, it provides valuable insights for policymakers, urban planners, and tourism professionals aiming to support Macau’s continued success as a global tourism destination.